Simple Coursework Example | Topics and Well Written Essays - 250 words

Simple - Coursework Example As a result, municipal government receives more money from selling tickets for the sports activities, but less money from sports substitutes. (AtlantaFed) It is clear, that while making plans to increase the revenues from sports, we need to think about the opportunity costs of introducing such activities. For example, the extra benefits from selling more tickets from a newly built stadium, which is much bigger than the old one, may be outstripped by the losses of movie theaters, restaurants and children entertainment facilities in the same city. This may happen, because the stadium will be visited mostly by the adults, while the movie theaters and restaurants will lose such customers as small children. They will not be able to go see cartoons, eat pancakes or ice-cream, see magic shows and ride a pony in amusement parks, as their parents will be busy preparing for and watching the professional game. The same may happen even within sports industry. For example, the people will go to the professional game, but will not go to a pool or a water park with their children, and thus these facilities will receive less profits than they expected. Even though they were not designed as facilities for professional sports, they still can be considered as those, which belong to the sports industry, as they deal with amateur sports

Truth Telling Essay Example | Topics and Well Written Essays - 1000 words

Truth Telling - Essay Example There are a number of disciplines that do not encourage lying. Such a discipline as medicine and its related subsets require truthful interaction between doctors and patients in order to achieve the effectiveness of both the diagnosis and treatment. Honesty is a relative concept in the health care ethics. For a long time, medical practitioners had assumed that patients told the truth about their conditions but as studies later proved, the effectiveness of a diagnosis relies on the amount of information that both parties in the process give each other thereby prompting the encouragement of truth from both the doctor and the patient. Just as doctors require as much accurate information from their patients in order to make factual diagnosis, patients also need to know their conditions thereby prompting the doctors to tell their patients the truth. Additionally, some professions within the practice of medicine rely entirely on dialogues between patients and doctors. Such therapeutic prac tices as psychoanalysis thus rely on the truthful interaction between the two in order to develop effective treatment plans. Truth telling in the practice also includes the process of reporting errors. During the practice, doctors are likely just as any other human to make errors. The factuality with which they report such help develops an effective address mechanism thereby preventing or minimizing harm. Most patients sue the organizations in such cases, a truthful account of the error to both the management and the concerned party aids faster mitigation of the errors thereby giving them an opportunity to develop an understanding. Besides the professional obligations in the practice of medicine, a number of reasons validate truth telling some of which include the fact that lying is an inherent wrong. Lying is a social vise that everyone detests. People may therefore lie depending on the relativity of the scenarios but they all consider lying as a social evil, which they therefore d iscourage. Parents strive to develop honesty personalities in their children. Such develop cohesive families in which the members do not hurt one another. Collective responsibility to uphold honesty in people results in the development of an ideal society in which people do not withhold the truth from others. Honesty is relative and infers diverse meanings all of which begin from truth telling1. This way, the society thus becomes one with minimal evil. Patients on the other hand entrust their lives on the professionalism in their doctors. They thus do not expect the doctors to lie to them. Owing to this, patients tell their doctors truths about their conditions and expect their doctors to do the same from the doctors. Acting indifferently by lying in such an essential communication process breaks the trust of either party, thereby impairing the effectiveness of the process. Additionally, lying creates a barrier between patients and their doctors. The diagnosis relies on the factuali ty of the communication process between the two. By each party lying to the other thus hampers the effectiveness of the diagnosis thereby impairing the treatment. Doctors for example are always in charge of the conversation. They therefore need to create an enabling environment for their patients to offer as much information with them about their condition as possible. They can only achieve this by appearing honest with

The Big Lebowski Movie Review Example | Topics and Well Written Essays - 1250 words

The Big Lebowski - Movie Review Example The Big Lebowksi is it is as it is meant to be told by its creators. It may be a mess to some but it’s a frank and honest yet entertaining movie that offers raw and awkward humor. Story. Mistaken to be the big Lebowski, Jeff Lebowski was assaulted by two men who were claiming that they were sent to collect money from Lebowski’s wife. They have beaten him and peed on his rug. Eventually they have learned that they picked the wrong Lebowski and left. Encouraged by his friend Walter to seek compensation with the peed rug, they pursue to find the big Lebowski. The Dude’s request was rejected and he was even insulted by the big Lebowski. Days later, the big Lebowski’s wife was kidnapped, and he made arrangement with the Dude to be the courier of the ransom money in exchange of his request. Series of misfortunate events upon their delivery of the ransom money to the kidnappers, the Dude learned many things about the truth behind the alleged kidnapping. There was no kidnapping happened, as Bunny just went to a vacation trip with a friend, and it was revealed that the big Lebowski had orchestrated the whole thing – this was his plan to get the supposed ransom money from his first wife’s account and used the Dude to be the fall guy to deliver the fake suitcase. Walter had physically assaulted the big Lebowski and near end they had a fight with a nihilist’s group. Donny died of heart attack in the process. After saying eulogy and scatter Donny’s ashes, the Dude and Walter headed back to their bowling routine session. Characters. The film has a perfect casting to portray the main idiosyncratic characters, perhaps because Cohen brothers had gathered fine actors such as Jeff Bridges and John Goodman. The actors had really synched in with the characters they were portraying. Perhaps the Cohen brothers had in mind the actors’ personalities while writing the film’s characters i.e. Tara Reid being the reckles s and mindless trophy wife and Julianne Moore as an intelligent yet pretentious feminist and an artist. The main protagonist of the film is Jeff Lebowski but preferred himself to be called The Dude. The Dude is portrayed by Jeff Bridges. The Dude is a type B personality who can be easily discern as perpetual bum, cares little about money and cares only for bowling with his equally type B friends. It was reported that the Cohen brothers had written The Dude slightly based on Bridges character for being laid-back and slacking perspective in life. However, it was also revealed that the main influence of the character of the Dude was based on the film distributor that Cohen brothers had met named Jeff Dowd. Much like the Dude in the movie, Dowd was also called â€Å"The Dude†, fond of drinking White Russians, and shares physical appearance of the Dude on-screen: shaggy long hair, way of dressing, etc. Another reference for the Dude’s character is the Cohen brothers’ friend, Peter Exline, a Vietnam War veteran who also has a thing for rugs. The Dude has a main best friend named Walter Sobchak and was played by John Goodman. Walter is also a Vietnam War veteran and is The Dude’s teammate. He values the rules of bowling second to the doctrines

Information skills and system Essay Example for Free

Information skills and system Essay A system is a collection of devices that works together to archive a particular purpose. Examples include transport system, school system, digestive system etc. A system can be represented as following: Input contribution to processing of system Control commanding processing unit Processing transforming input to output Storage where content can be put away and retrieved for later use. Output the outcome of this system An information system is a system that accepts data (raw material) as input and information (organised data) as output. Examples include a computer, searchable databases etc. An information system is shown below: Purpose The use and function of the system Information process The process of converting data into information Participants All people who are involved in the system Information technology The equipment and instruction used. Data and information Data, the input (raw material), and information, the output (processed data). The information process: Collecting gathering of data from real world. Eg entering details Organising preparing data for the use of other processes. Eg arranging data into tables Analysing converting data into useful information, usually more digestible. Eg creating a graph from tables of data Saving and retrieving storing data/information for later uses. Eg saving document onto hard drive. Processing making change in data/information, including updating, correction of error etc. eg spell check Transmitting and receiving exchanging data/information with other information systems, near of remote. Eg internet, e-mailing Displaying presentation of information. Usually user-friendly, easy to understand. Eg projecting graph onto screen Digital representation of data: All data is in a central process unit is processed as electrical currents. Data is usually converted into binary decimals, consisting only 1 or 0, where 1 represents on and 0 represents off. Different data types are converted differently, and this will be discussed in tools for organising later. Binary digits: Decimal Binary Each digit in a binary decimal can only be 1 or 0. To convert from decimal x to binary: divide x by highest possible power of 2, then divide left over by highest possible power of 2, repeat until 1 or 0 is left. Eg 25 = 24 x 1 + 23 x 1 + 22 x 0 + 21 x 0 + 20 x 1; therefore 25 decimal = 11001 in binary. To convert binary into decimal you do the reverse. Eg 101011 in decimal is 25 x 1 + 24 x 0 + 23 x 1 + 22 x 0 + 21 x 1 + 20 x 1 = 32 + 0 + 8 + 0 + 2 + 1 = 43 ASCII code system: The ASCII (American Standard Code for Information Interchange) system uses binary decimals to represent different characters. Each digit takes up memory of 1 bit; it takes 8 digits i.e. 8 bits i.e. 1byte to form a character. 1024bytes (210 bytes) = 1KB; 1024KB (220 bytes) = 1MB; 1024MB (230 bytes) = 1GB etc different combinations of any 8 bit forms a character. ASCII includes most if not all symbols, including intangible ones eg Del, Space etc Hexadecimals: Hexadecimal is used in computing when there are too many digits for binary decimal. Eg 255 have 8 digits in binary but only 2 in hexadecimal. It is used for large value numbers such as in the case of html colour panels. Hexadecimals are 16 digit based; 10 15 is replaced with A F respectively. To convert decimal to hexadecimal or hexadecimal to decimal uses the same method as binary conversion, but 16 based. Eg converting 1980 into hexadecimal 1980 = 162 x 7 + 161 x 11 + 160 x 12 Therefore 1980 in hexadecimal is 7BC Eg converting 15FA into decimal 163 x 1 + 162 x 5 + 161 x 15 + 160 x 10 = 4096 + 1280 + 240 + 10 = 5626 Therefore 15FA in decimal is 5626. Social and Ethical issues: Health of human body can be affect through use of information systems. The study of human body and technology is referred as ergonomics. The following are a few health problems the can arise form the use of information system: Tools for information process Collecting: The collecting process involves deciding what to collect, where to collect form and how to collect. Hardware for collecting different data Text keyboard, text scanner, voice recognition Numbers bar code readers, data loggers, keyboard Images scanner, web cam Video video recorders, digital cameras Audio micro-phone, Software for collecting different data Text Microsoft word Numbers Microsoft excel Images scanner software Video windows media player Audio Sound recorder Organizing Text as explained before texts are converted into binary decimals to be processed by other processes, e.g. displaying, analysing etc. Examples of file types: word document, HTML, PDF Numbers Like text, each numerical number can be converted into a binary number. Common file type: excel, word document Images An image is an electronic copy of a picture, photo, scanned document etc for display on screen. All images are made of pixels, which are the smallest controllable display element on most screens. There are two types of images: Bitmapped: each pixel is treated individually and represents bits in memory. Their size, colour, tone etc is stored and therefore takes up large amount of memory. The most common bitmapped file types are BMP (high quality images), JPEG (less memory, lossy compression method) and GIF (maximum 256 colours for cartoons, lossless compression by less colour and smaller size). Vector: end points containing information about the line (thickness, colour, gradient etc) common type of file is PNG, but not supported by early versions of internet explorer. Audio Series of sound measurements. Digital samples are created from real sound waves. The higher frequency of taking samples and the more accurate they are, the better the quality, but the larger the file. Common file types are MIDI and waveform (MP3, MP4 etc). Video A series of still images recorded at high speed, usually along with audio. Hugh in file size. Common file types include animated GIF, MPEG, Flash etc. data is organized using key frames, one for each image that forms a video/animation when played Analyzing: An example of analyzing data is creating a chart in a spread sheet. Charts and graphs are the most popular ways of analyzing data. They show relationships, trends and comparisons at a glance. The impact (use of colours and symbols to draw attention to important data), speed (obvious) and simplicity (easily understood) made it popular. E.g. software excel, calculator Saving and retrieving: Saving and retrieving is important because it allows edited data to be stored and edited later on. Most information systems have a primary storage and a secondary storage. Primary storage is used to store data/information that needs to be instantly accessible to the CPU. It uses silicon chips on the motherboard to store. RAM random access memory, where frequently used data/information and instructions are stored. When the power is cut off everything in RAM disappears. Data are accessed directly without going through other things. Cache is another example of primary storage. It has the same functions are RAM, but is temporary storage for quick access. ROM read only memory, permanent memory where instructions are stored. These instructions are not to be edited or it may distract the processing of the computer. These instructions are applied when booting the computer. Secondary storages are usually portable. Magnetic tape: long thin plastic coated with thin layer of magnetic metal. Magnetic tape can store large amount of data for a cheap price and little space. However it uses sequential memory access, which takes a lot of time. e.g. video tape. Good for back up. Magnetic disk works the same as magnetic tape, but with a circular piece of plastic/metal. E.g. hard disk / floppy disk. Uses random memory access. Optical media uses laser technology to read and write on CD, CDR or CDRE. Written with high power laser to create lots of tiny holes on disk. Flash memory is erasable memory chips e.g. USB, SD card, memory stick etc. Processing: Examples of processing software: audio editing programmes, movie maker, video editors Transmitting and receiving: Buses and ports are used for transmitting and receiving. Buses are connections between CPU and other parts. Ports are sockets that allow an external device to be installed. E.g. e-mail is transmitting and receiving mails. Displaying Printer, monitor speakers etc. most monitors are displayed in pixels. Number of pixels on the screen can be adjusted. Planning, deigning and implementation Understanding the problem This is the first stage of developing a system. It involves identifying the problem that needs to be solved and determining the requirements of the new system through surveys, interviews, analysing existing system, investigation, research etc. Draw up a project plan, specifying who, what how, when; consisting grant charts, schedules, dataflow diagrams, journals, plans etc. Making decisions Determine the feasibility (is it possible) of this new system, analysing potential solutions and makes a recommendation. A feasibility study shows: nature of problem and overview of existing system identifying problem outline constraints (economical, cost vs. benefit; technical, technology requirements and demands; schedule, time wise; organisational, fitting the goal of organization) restates aim of new system in detail analyse data collected suggest solution no change, new system, investigate etc Designing solution Diagrams such as data flow diagram or system flow chart are used to show context of new system. Data flow diagram is a graphical way of showing the flow of data within the system. O process, ? external entity, ? Data storage, ? data flow. System flow chart shows both flow of data and logic of system. Terminals, input/output, process, database, decision, flow line. Decision trees show all possible decisions and their results. External specification the appearance of new system Internal specifications providing technical support to build the system, identify process required by new system, specifications for input data. Information technology application software may be available e.g. existing accounting softwares. If not then programme has to be written and meets the exact needs of new system. Technical specification new hardware support need or not. User documentation user manual for new system. Must be user friendly. Implementing This is the stage of applying the new system. There are three ways of converting to the new system: Direct conversion where the new system is completely replacing the old system. Does not allow time to check that the new one works correctly, old system is erased. Parallel conversion the new system and old system is run at the same time to allow room for error. Phrased conversion gradual implementation of new system. Certain new ones are implemented while other old ones are still operation. Each operation is individually tested. Pilot conversion when a small part of the organization uses the new system. If new system fails, old is there to back it up. Training is needed to teach participants to use the new system. The participants include those who are learning and those who are teaching. Who needs to be trained is decided upon their existing knowledge. Testing, evaluating and maintaining System needs to be tested to ensure that it runs correctly. Results are compared to expectations and initial aims. Determines if change is required. Occurs after minor adjustments. Evaluation is the ongoing process of assessing the system to identify areas of weakness that needs to be changed. Maintaining is the modifying of system after installation, upgrading by making minor improvements. IPT year11 exams study notes

Edgar Allen Poe and Humor Essay -- Edgar Allen Poe Humorous Essays

Edgar Allen Poe and Humor Edgar Allen Poe is most often recognized, and certainly most famous, for his poem â€Å"The Raven† as well as other decidedly dark and often gothic poems and stories, stories such as â€Å"The Fall of the House of Usher,† â€Å"The Telltale Heart† â€Å"The Cask of Amontillado.† He also wrote many others mostly involving rather macabre, dark topics and characters as well as heavy themes such as insanity, madness, incest, murder and revenge. While this reputation is certainly well earned there is another side of Poe that is not quite so obvious. Poe was also a master of humor, especially in the use of parody and satire. One might ask how is it that a writer with such an inclination towards the darker side of humanity can possibly write humorously, and do it with such skill. Poe’s brand of humor is decidedly different than that which the mainstream contemporary audience is used to and can readily understand, but it is there if one cares to look cl osely. The style of Poe’s humor is not like that of the mainstream humorous writers in that he does not use the common comic strategies, but he instead â€Å"was able to turn his wit on the masses of society or their rulers with trenchantly satiric effect† by creating situations so ridiculous and outrageous that it becomes hysterical (Budd 133). Or as John Bryant says â€Å"he was a satirist specializing in burlesque, parody, and hoax. Humor was not his style, nor benevolence his manner; †¦ Poe’s barbed humorous stories are driven by caricature rather than character† (88). Some of Poe’s more humorous stories are â€Å"How to Write a Blackwood Article,† and â€Å"A Predicament,† and maybe not so obviously â€Å"The Murders in the Rue Morgue.† In a close look at â€Å"How to Write a Blackwoo... ...er because â€Å"his well known theory of the short story consistently emphasizes the importance of each and every detail in constructing the effect that †¦ an author of a short story has to have clearly in mind before beginning the task of composition† (Haugen 102). It may not be what the casual reader of Poe is expecting, or even wanting, but it is exactly what Poe intended and in truth that is what makes it humorous. Works Cited Bryant, John. Melville and Repose: The Rhetoric of Humor in the American Renaissance. New York: Oxford University Press, 1993. Budd, Louis J, and Edwin H. Cady, eds. On Poe. Durham: Duke University Press, 1993. Haugen, Hayley Mitchell, eds. Readings on: The Short Stories of Edgar Allan Poe. San Diego: Greenhaven Press, Inc.2001. Poe, Edgar Allan. The Complete Tales and Poems of Edgar Allan Poe. New York: Vintage Books, 1975.

Dogs as Best Pet Essay

Dogs as best pets have been contentious argument among scholars with center of debate consistently shifting from basic roles of dogs in homes to scientific roles they play in research. It is not fallacious to argue for instance, that in recent decades, there has been social, economic and cultural changes that have brought fundamental shift in the attitude and values of people to an extent that dogs are not only reared as best pets but fulfill a given vacuum left due to a sense of isolation. Scholars such as Tapper (2007) have provided evidence-based researches showing that dogs as pets provide unconditional companionship which equates effective therapeutic options that improve quality of life. However, what Tapper presents in his study should not be considered as the pinnacle in this argument. That is, debate on dogs as the best pet is so rich that argument as made by Tapper is admittedly an introductory one and only represents a research that is clearly in progress. Looking at recen t studies such as Serpell and Paul (2010), it is clear that there are still a number of avenues which beg this assessment to explore regarding benefits of gods as pets and such cannot be explored in the confines of what Tapper argues about. In support of studies that have looked at dogs in a wider perspective, this argument begins, as all proper researches should, that dogs are not only the best pets but work animal. As pets, they are not just fawning but seem to live with people and take their work outside seriously —they are to be found at table and at the gate watching steadily for any intruder. This is not to forget the fact that families use dog as ‘guide dogs for the blind’ or ‘hearing dogs for the blind.’ Though some arguments such as Vivian (2001) have postulated that as pets, dogs can sometime tear their best friends asunder, it is possible to counter this claim in the sense that these pets could only attack their master in situations psychologist term as ‘fight or flight.’ That is, dogs as pets are have feelings and when cornered or threatened, they either fight back or run away from the danger. In fact, close study of these animals as pets brings a number of such contradictions (that dogs can aimlessly attack their masters) (Lloyd-Jones, 2003). Arguments on whether dogs are the best pet stretches back to the early times of Greek civilization where it was, at the very best, liminal, human’s best friend compared to other animals that were domesticated (Tapper, 2007). Contrariwise, this statement remains uncertain owing to the fact that the animal is just a few steps from the wolf. In addition to this, in a confined argument, the theory continues, that dogs as pets are not as important as other animals reared as pets. The thesis statement of this school of thought lies on the premise that the animal contributes nothing to the common good compared to other pets. In as much as there may be truth in this theoretical framework, comparative studies as cited above have succinctly indicated that such a view is fraught with inherent dangers especially if they are pursued overly simplistically. The reason as to why this argument refutes opposing arguments that is strongly is due to the fact that the obvious relationship existing between people and dogs as pets is rarely that simple, regardless of the level of society the dog is reared as a pet. To argue that dogs as pets are economically worthless is fallacious in the sense that young people in the house and dogs as pets are categorized as creatures put near or in the house, fed but with return or meaningless economic services the owner. References Lloyd-Jones, H. (2003), ‘Females of the species and dogs rearing in the upper families.’ ParkRidge, NJ 2003. Serpell, T. & Paul, E. (2010), ‘Pets and the development of positive attitudes towards dogs’, inAnimals and society. Changing perspectives, eds. A. Manning & James Serpell,Routledge, NY 2010, 127-156.Tapper, R. (2007), ‘Animality, humanity, morality, society’, in What is an animal? Ed. T. Ingold,Routledge, NY 2010, 42-72. Vivian, K. (2001), ‘In the company of animal. A study of human-animals relationship.’Routledge, NY 2001, 390-412. Source document

Marketing and Environmental Factors

Macro-marketing â€Å"Macro-marketing literally deals with big/important issues, beyond comparatively simple exchanges between buyers and sellers, or even relationships between companies and customers. In a more interconnected world of markets, marketers, and their stakeholders, macro-marketing is an important mechanism to study both opportunities and shortcomings of marketing, and both its intended positive effects and unintended deleterious effects.This suggests macro-marketing includes an optimistic perspective; that it seeks functional mechanisms to enhance marketing processes, to the benefit of the largest number of stakeholders, the world over. † Various Environmental factors Affecting Marketing process. Various factors affecting marketing process. The environmental factors that are affecting marketing process can be classified into : 1) Internal environment and 2) External environment Internal Environment of Marketing :This refers to factors existing within a marketing firm. They are also called as controllable factors, because the company has control over these factors : a) it can alter or modify factors as its personnel, physical facilities, organization and function means, such as marketing mix, to suit the environment. There are many internal factors that influence the marketing process, they are : Top Management : The organizational structure, Board of Director, professionalization of management.. etc..Factors like the amount of support the top management enjoys from different levels of employees, shareholders and Board of Directors have important infulence on the marketing decisions and their implementation. Finance and Accounting: Accounting  refers to measure of  revenue and costs to help the marketing and to know how well it is achieving its objectives. Finance refers to funding and using funds to carry out the marketing plan. Financial factors are financial polices, financial position and capital structure.Research and Development : Research and Development refers to designing the product safe and attractive. They are technological capabilities, determine a company ability to innovate and compete. Manufacturing : It is responsible for producing the desired quality and quantity of products. Factors which infulence the competitiveness of a firm are production capacity technology andefficiency of the productive apparatus, distribution logistics etc. , Purchasing : Purchasing refers to procurement of goods and services from some external agencies.It is the strategic activity of the business. Company Image and Brand Equity : The image of the company refers in raising finance, forming joint ventures or other alliancessoliciting marketing intermediaries, enteing purchase or sales contract, launching new products etc. In organization, the marketing resources like organization for marketin, quality of marketing, brand equity and dirtribution network have direct bearing on marketing efficiency. They are important for new product introduction and brand extension, etc.. External Environment of Marketing.External factors are beyond the control of a firm, its suceess depends to a large extent on its adaptability to the environment. The external marketing environment consists of : a) Macro environment, and b) Micro environment a) Micro environment: The environmental factors that are in its proximity. The factors influence the company’s non-capacity to produce and serve the market. The factors are : 1) Suppliers: The suppliers to a firm can also alter its competitive position and marketing capabilities. These are raw material suppliers, energy suppliers, suppliers of labor and capital.According to michael Porter, the relationship between suppliers and the firm epitomizes a power equation between them. This equation is based on the industry condition and the extent to which each of them is dependent on the other. The bargaining power of the supplier gets maximized in the following situations: a) Th e seller firm is a maonopoly or an oligopoly firm. b) The supplier is not obliged to contend with othe substitute products for sale to the buyer group. c) The buyer is not an important customer. d) The suppliers’s product is an important input to the buyer’s business and finished product. ) The supplier poses a real threat of forward integration. 2) Market Intermediaries : Every producer has to have a number of intermediaries for promoting, selling and distributing the goods and service to ultimate consumers. These intermediaries may be individual or business firms. These intermediaries are middleman (wholesalers, retailers, sgent’s etc. ), ditributing agency market service agencies and financial institutions. 3) Customers : The customers may be classified as : 1) Ultimate customers: These customers may be individual and householders. ) Industrial customers: These customers are organization which buy goods and services for producing other goods and services for the purpose of other earning profits or fulfilling other objectives. 3) Resellers: They are the intermediaries who purchase goods with a view to resell them at aprofit. They can be wholesalers, retailers, distributors, etc. 4) Government and other non-profit customers: These customers purchase goods and services to those for whom they are produced, for their consumption in most of the cases. ) International customers: These customers are individual and organizations of other countries who buy goods and services either for consumption or for industrial use. Such buyers may be consumers, producers, resellers, and governments. 6 )Competitors: Competitors are those who sell the goods and services of the same and similar description, in the same market. Apart from competition on price, there are like product differentiation. Therefore, it is necessary to build an efficient system of marketing. This will bring confidence and better results. ) Public: It is duty of the company to satisfy t he people at large along with its competitors and the consumers. It is necessary for future growth. The action of the company do infulence the other groups forming the general public for the company. A public is defined as ‘any group that has an actual or potential interest in or impact on a company’s ability to achieve its objective. ’ Public relations are certainly a broad marketing operation which must be fully taken care of. Macro Environment: Macro environment factors act external to the company and are quite uncontrollable.These factors do not affect the marketing ability of the concern directly but indirectly the infulence marketing decisions of the company. These are the macro environmental factors that affect the company’s marketing decisions : a) Demographic Forces: Here, the marketer monitor the population because people forms markets. Marketers are keenly interested in the size and growth rate of population in different cities, regions, and nat ions ; age distribution and ethnic mix ; educational levels; households patterns; and regional characteristics and movements. )Economic Factors: The economic environment consists of macro-level factors related to means of production and distribution that have an impact on the business of an organization. c) Physical Forces: Components of physical forces are earth’s  natural renewal and non-renewal resources. Natural renewal forces are forest, food products from agriculture or sea etc. Non- renewal natural resources are finite such as oil, coal, minerals, etc. Both of these components quite often change the level and type of resources available to a marketer for his production. ) Technological Factors: The technological environment consits of factors related to knowledge applied, and the materials and machines used in the production of goods and services that have an impact on the business of an organization. e) Political and Legal Forces: Developments in political and legal field greatly affect the marketing decisions. sound marketing decision cannot be taken without taking into account, the government agencie, political party in power and in opposition their ideologies, pressire groupss, and laws of the land. These variables create tremendous pressures on marketing management.Laws affect production capactiy, capability, product design, pricing and promotion. Government in almost all the country intervenes in marketing process irrespective of their political ideologies. f) Social and Cultural Forces: This concept has crept into marketing literature as an alternative to the marketing concept. The social forces attempt to make the marketing socially responsible. It means that the business firms should take a lead in eliminating socially harmful products and produce only what is beneficial to the soceity. These are numbers of pressure groups in the soceity who impose restrictions on the marketing process.